Benefits for firms
Verified firms. Verified private individuals. Direct contact.
Private individuals, entrepreneurs and families search ASSET.CH by region, field, minimum investment and language. Only those who are verified can make contact – on both sides. Requests come directly to you, without intermediaries and without commission.

Three steps to a verified profile
- 1
Open an account with a business e-mail address and enter your profile
- 2
Verify your firm: UID, authority to represent and ID – we usually check within two working days
- 3
Your profile is visible: receive requests, send offers and write directly
One profile in four languages
You enter your details once. On request, your categories, specialisations and clients are turned into a suggested text that you adapt.
- Suggested text right in the profile – without invented figures and without promises of returns
- Missing languages are translated automatically; your own texts remain unchanged
- Logo, supervision, ombudsman, custodian banks and further locations

Requests from verified private individuals
Private individuals describe their needs. You only receive requests that match your region and minimum investment.
- See at a glance whether a request meets your requirements
- Send an offer in a few minutes with your own templates
- Record the status of every request – from «new» to «won», with a note

Verified – and you show it
After the check your profile carries the «Verified firm» badge. With the website badge you also show it on your own website.
- Website badge to embed, linked to your profile
- «Regulation verified» badge after matching with the register of FINMA or the FMA
- The same check for every firm – that builds trust

Statistics and team
Every month you see how often your profile is viewed and how many contacts result from it.
- Views, clicks to your website and contact requests per month, with CSV export
- Team access with a personal sign-in for each colleague
- You decide which contact details are public – enquiries always reach you through ASSET.CH

Also
Free of charge
Profile, verification, requests and all features – no subscription, no payment details. Should this change, we will inform you 30 days in advance.
No commission
No fee per request, mandate or deal.
No brokerage
ASSET.CH gives no advice and brokers no mandates. Contracts are concluded only between you and your clients.
Secure sign-in
Two-factor sign-in, an overview of devices and a notice whenever you sign in on a new device.
Confidential documents
Documents and ID images are stored encrypted, opened only for the check and deleted afterwards.
Help for every feature
The help centre answers questions by topic – and if you need more, you can reach us directly.
For finance and wealth professionals in Switzerland and Liechtenstein
Asset managers, wealth managers, private banks, multi family offices, trustees, fiduciaries, law firms, insurers and insurance brokers, private equity houses, investor networks, real estate investment providers, licensed crypto providers, precious metal dealers as well as M&A and succession advisers: you present your offer, and clients decide for themselves whom to contact.
Frequently asked questions
What does the profile cost?
Nothing. The profile, all features and requests from private individuals are free of charge for verified firms, with no payment details and no subscription.
Is there a commission or a fee per request?
No. ASSET.CH charges no commission and no fee per request or mandate.
Who can be listed?
Firms based in Switzerland or Liechtenstein in asset management, wealth management, private banking, family office, trading, private equity, investor networks, real estate investments, crypto and digital assets, precious metals and commodities, trusts and foundations, fiduciary and tax, law firms, insurance for wealthy private clients or M&A and succession advice. Requirements are an entry in the commercial register with a UID, your own website, a business e-mail address, the authority to represent the firm and the applicant’s official ID. Crypto providers also need a FINMA licence or SRO membership, and precious metal dealers a registration or licence from the Central Office for Precious Metals Control (or FINMA/SRO).
How does the verification work?
You confirm your firm’s UID and how you represent it – as an authorised signatory in the commercial register or with a power of attorney – and upload a photo of your ID and a selfie. We check the commercial register, authority to represent, ID and e-mail domain, usually within two working days. Only then does the profile become visible and carry the «Verified firm» badge.
How do requests work?
A verified private individual describes their needs, for example asset management in the canton of Zurich from CHF 1 million. Only firms whose region and minimum investment match receive the request, without name and contact details. For each request you send a factual offer. If the person replies, you see who is asking and continue directly in the messaging system.
Will ASSET.CH stay free?
For private individuals, yes. For firms, everything is free today. If we introduce paid services later, we will announce this at least 30 days in advance by e-mail and on the website. Nothing becomes chargeable without your express order, and your profile remains visible even without an order.
How much effort is the profile?
You need your UID, the link to the commercial register entry, your ID and – if you are not an authorised signatory yourself – a short power of attorney. Your details are turned into a suggested text, and missing languages are translated automatically. You can also enter the profile in several stages.
Is ASSET.CH a financial intermediary?
No. ASSET.CH is a directory and provides no financial services, gives no advice, recommends no firms and brokers no mandates. Contracts are concluded exclusively between you and your clients. Your own regulatory obligations apply to your profile and your offers.